Privacy Policy

Policy Effective January 15, 2018

This website is operated and owned by Rich Products Corporation. We recognize the importance of protecting the privacy of our customers and visitors to our website while permitting us to conduct legitimate business by providing services and information of interest to our customers and visitors.

This Policy applies only to the website and online services provided by Rich Products Corporation. This Policy does not cover any interaction you may have with Rich Products Corporation by telephone, postal mail, or other offline communications. The purpose of this Policy is to inform you about the types of information we gather about you when you visit our website, how we may use that information, and how we disclose it to third parties. Our Privacy Policy also allows you to access, modify or entirely delete the Personal Information which you have provided to us.  The information we may collect from you on this website is subject to this Privacy Policy.


Rich Products Corporation obtains your consent to collect, use or disclose your personal information, except as permitted by law. The method of obtaining consent depends on the circumstances and the sensitivity of the information. Consent may be oral or written, express or implied. Your express consent (verbal, written or electronic agreement) is obtained to collect, use or disclose sensitive personal information.  Implied consent is obtained in circumstances where a customer relationship already exists, express consent has previously been given, or the purpose of using the personal information is reasonably apparent to you.

You can change your consent preferences at any time by contacting Rich Products Corporation’ Legal Department (see “How To Contact Us” information, below).


Rich Products Corporation collects only the information required to provide products and services to you. If the personal information we require is collected for a reason other than as outlined in this Privacy Policy, your consent will be obtained before or at the time the information is collected.

We obtain information directly from you and through your interactions with us.

When you participate in our surveys or complete a contact form on our website, you may be asked for some personally identifiable information, such as your name, address, email address and phone number. From time to time, we may also collect additional information if it is needed for special offers, surveys, contests and other promotions.

The personally identifiable information you provide to our website is used to communicate with you, to process your orders and to provide services to you. We do not use your email address for purposes other than responding to the message you sent, to contact you regarding your transaction and product, or to send with your permission additional communication about our products and services.

We may use “cookies” to recognize you and your access privileges on our website, as well as to trace website usage. A cookie is a piece of information that is sent to your web browser from a website and stored on your computer’s hard drive. Each time you return to our website, we are able to identify you as a previous or registered customer. Cookies also enable us to measure our site traffic, including the number of repeat versus new visitors, the time users spend online, and their navigation behaviour. Collecting this information allows us to make changes that improve our website.

We will never resell your email address or contact information.


Rich Products Corporation uses the information we collect to provide the service or product you request; to enable billing and shipping; to provide you with information about related products and services; to administer contests and or provide other benefits you have requested; and for systems administration and trouble-shooting purposes. We do not use the information internally for other purposes. We may use information such as email addresses, social sharing history, and social app interaction data for marketing or remarketing purposes. We may also use this information to do internal research on our users’ demographics, interests, and behaviour to better understand our user.

Rich Products Corporation’s Internet servers record non-personal information as part of its standard operations. This information is primarily used to provide an enhanced online experience for our customers and visitors. Information tracked includes but is not limited to, the type of operating systems and browsers used by our visitors. Other uses of this information include internal review of the number of visitors to our site, but only in an aggregate and non-personal, identifiable form.


We disclose your personal information for certain purposes with third parties, as described below.

Family of companies:  We will share your information within Rich Products Corporation, its subsidiaries and affiliates.  All Rich Products Corporation employees, servants, agents, contractors, representatives and/or partners who have access to your personal information are required to protect the information in a manner that is consistent with this and any other Rich Products Corporation Privacy Policy, other policy and/or procedure, in effect from time to time.

Third party service providers and partners:  We may also share your information with companies that fulfill and ship orders, with website developers, and with third parties jointly involved in contests or promotions  in which case we make commercially reasonable efforts to ensure that your personal information is protected and not used or disclosed for any purpose except: (i) as directed by Rich Products Corporation; (ii) as permitted by this Privacy Policy; (iii) for which you are deemed to consent under the terms of this Privacy Policy; and/or (iv) as permitted or required by law.

Protection:  Rich Products Corporation may disclose your personal information if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to the edicts of the law or comply with legal process served on Rich Products Corporation, its subsidiaries and affiliates and this website; (b) protect and defend the rights or property of Rich Products Corporation, its subsidiaries and affiliates and (c) act under exigent circumstances to protect personal safety of users of Rich Products Corporation, the website or the public.

Information concerning individual’s usage of our websites will not be disclosed to third parties except in aggregate form.

Occasionally we receive a comment through the “Contact Us” form that we would like to publish as a testimonial on the website. Your consent shall be obtained before your comment is published.


This website uses Google AdWords remarketing service to advertise on third-party websites to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page or on a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to  Any data collected will be used in accordance with this Privacy Policy, as well as Google’s privacy policies.

Click HERE for information on how to opt-out of remarketing from Google.

We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) or other third-party identifiers to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.


If you send us an email with questions or comments, we may use your personal information to respond to your questions or comments, and we may save your questions or comments for future reference. However, aside from our reply to such an email, it is not our standard practice to send you email unless you request a particular service that involves email communications, you otherwise consent to being contacted by email or if such contact is to communicate with you about products, and to provide customer support in connection with those products. There may be times when you will have the opportunity to subscribe to an email list or electronic newsletter that will send information about our website to your email address. However, we will provide you with the option to change your preferences and opt-out of receiving those communications. You may request at any time that we not email you in the future by clicking the “unsubscribe” link which is included at the bottom of any email that you receive from us. If you unsubscribe, we will make reasonable efforts to discontinue these email communications as soon as practicable.


From time to time, our website requests information from users via surveys, contests or other promotions. Information requested may include contact information (such as name, email, shipping address), demographic information (such as age range, gender, areas of interest and familiarity with our company or our products and services) and customer feedback. Participation in these requests is completely voluntary. With each request, you will have the choice of whether or not to disclose information. THIRD-PARTY LINKS

Our website may link to third-party websites. When you follow a link to another website, you leave our site and your online interactions are no longer protected by our Privacy Policy. Rich Products Corporation is not responsible for, and does not endorse the content or the privacy or security practices of websites to which our site links. You should review the privacy policies of any such third-party websites for their policies and practices regarding the collection and use of your information because their policies may differ from ours. We do not accept any responsibility or liability for the privacy practices of third parties.


Our website is designed for use by adults. We do not knowingly collect personally identifiable information from children without their parent’s supervision and permission. We ask that anyone under the age of thirteen not submit any personal information through our websites. We do not knowingly collect any personal information from children under the age of thirteen, and therefore we do not knowingly distribute such information to third parties. If a parent or guardian becomes aware that his or her child (who is under 13) has provided us with information without their consent, he or she should contact Rich Products Corporation’ Legal Department (see “How To Contact Us” information, below)  and we will take the necessary steps to delete such information from our files within a reasonable time.


The security of your personal information is important to us, and we strive to implement and maintain reasonable, commercially acceptable security procedures and practices appropriate to the nature of the information we store, in order to protect it from unauthorized access, destruction, use, modification, or disclosure.  The nature of the safeguards will vary depending on: (a) the sensitivity of the information that has been collected; (b) the amount, distribution and format of the information; and (c) the method of storage.   We review our procedures and security measures regularly to ensure that they are properly administered and remain effective and appropriate for the sensitivity of the information.


Personal information shall be retained only as long as it remains necessary or relevant for the identified purposes or as required by law.


You are in control of the personal information you provide to Rich Products Corporation on this website. Upon request, you have the right to be informed of the existence, use, and disclosure of your personal information and to be given access to that information in order to ensure it is accurate. You may request that any inaccuracies are corrected. Or, if you prefer, you can request that your personal information be deleted and we will take steps to remove that information from our database.


This Privacy Policy may change at any time. If this Privacy Policy changes, the revised policy will be posted on this web page.


If you have any questions about our Privacy Policy, you can use our “Contact Us” form.

Alternatively, you can call us at 1-800-828-2021 or send mail to:

Rich Products Corporation
Attn: Legal Department
One Robert Rich Way
Buffalo, NY 14213

Rich's response to COVID-19

Learn More

Contact Us