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Last Updated: May 11, 2026
39%
of consumers are looking for innovative sweet snacks.
Dollar Sales by Department, Circana OmniConsumerTM Integrated Fresh Scan Panel, May 2023
54%
of consumers are interested or very interested in mini desserts.
Datassential Dessert Keynote 2026
SATISFY THEIR CRAVINGS
Offer the craveable indulgence of a donut in snack-size bites with Rich’s Jumbo Filled Donut Bites! An anytime snack, tasty dessert or treat on-the-go, our bite-size donut delights offer delicious versatility for any occasion. Whether you dress them up or sell as-is, Donut Bites are simple to execute and perfect for expanding any bakery or grab-and-go operation.
Small Bites with Big Appeal
These mini donut bites offer the perfect solution for enjoying a little sweetness without overindulgence. Their small size makes them ideal for snacking, while their rich, satisfying flavours are hard to resist. Beyond their everyday charm, these donuts also lend themselves to seasonal promotions, making them a year-round favourite with the potential to shine in special holiday flavours.
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Sweet Moments, Anytime
Whether kicking off the day, taking a midday break, celebrating a special occasion, or satisfying a late-night craving, donuts offer a versatile treat for any part of the day. Rich’s Donut Consumer Survey highlights that 68% of consumers prefer donuts as a snack, proving their appeal extends beyond breakfast. Our new jumbo-filled donut bites are crafted to fit seamlessly into any moment, offering a sweet escape anytime, anywhere.
43% OF GEN Z NOTES AN ESPECIALLY STRONG AFFINITY FOR DONUT HOLES
Datassential
Consumers are looking for items that you can grab and go as well as something that will satisfy their cravings.
FMI, The Food Retailing Industry Speaks, 2023
Consumers are looking for affordable indulgences.
Rich’s Fresh Bakery Shopper Segment Survey, Circana, August 2023
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