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Biscuits, Bagels & Pretzels
From breakfast to happy hour, we offer a variety of delightful baked goods to complement your consumers’ meals — or drinks. Explore our biscuit dough and fully baked pretzels, and give your customers a nostalgic treat.
Breads & Rolls
The feeling of comfort. The smell of home. Trends may change, but the nostalgia of warm breads and rolls remains. From fully baked, par-baked, proof & bake and retarder to oven format, we offer the full spectrum of formats to meet your needs.
Cakes & Brownies – Finished
There’s always something to celebrate. Make memories with our ready-to-serve finished Allen Iced Cakes and Finished Brownies — mouthwatering bakery quality desserts with both standard and specialized treats for all types of taste buds.
Cakes & Brownies – Unfinished/Uniced
Make it your own. Our top quality Allen Uniced Cakes and Unfinished Brownies put the creativity in your hands with moist, consistent confections. Get creative with seasonal or cake-of-the-month decoration, or simply ice, slice and serve.
Cookies
The full cookie spectrum. From traditional favourites like grandma used to bake, to gourmet and filled creations, we offer a vastly sweet selection of fully baked cookies and ready-to-bake doughs.
Culinary Solutions
Pourable, profitable and packed with possibilities. With Culinary Solutions™ you can boundlessly create delicious speed scratch satisfaction — all while minimizing your food and labour costs. From dessert and breakfast bases to batters, we have solutions for any time of day and for any dietary preference.
Donuts
Build donut desire. Glazed, filled, cake or twisted — consumers love the variety, so we provide you with just that. Available in the format that best suits your needs, we offer ready-to-finish, fully finished and dough solutions. We also have the finishing touches to make these donuts even more desirable, like icings and glazes available in the hottest flavours and colours. Donut worry, we’ve got it all.
Éclairs & Cream Puffs
Small, light and bursting with indulgence. Our always attractive Eclairs and Crème Puffs come frozen for your convenience — filled or unfilled.
Flatbreads
The world is flat. Meet millennial demand for fresh, customizable and better-for-you options. Our flatbreads’ endless versatility, from globally inspired to traditional styles, makes them a favourite in ethnic street food and sandwich carrier markets alike. Each of our flatbreads arrives with boundless creative potential – no extra labour or expertise required.
Gluten-free
Hispanic
Icings – Bettercreme
Everyone loves Bettercreme®. Your customers love Bettercreme® whipped icing because of its pleasant taste. You love it thanks to the superior yield that allows you to decorate twice as many treats as traditional buttercreme — and increase your bottom line. In pails or in convenient prefilled bags, Bettercreme® whipped icing is available in any colour you can imagine. Let your artistry take flight.
JW Allen Icings, Finishers & Fillings
Get a photo of this. Our icings, glazes and finishers not only add sweetness — they make your treats Instagram-worthy. Fruit and cream fillings give your cakes, donuts and baked delicacies a sweet upgrade. The possibilities are infinite.
Kosher
Other Desserts
The art of indulgence. Our ready-to-eat specialty desserts use only the most divine ingredients to create something to satisfy every sweet tooth. The only difficulty is in choosing.
Pizza
Our crusts. Your canvas. As the leading national supplier of frozen doughs, crusts and flatbreads, we offer the full spectrum of consistent, convenient and craveably-customizable products that you can make your own. Good pizza starts with good crust.
Toppings & Creams
You can’t top this. Get creative with Rich’s toppings and creams. Add dollops to your desserts, shakes, specialty beverages, and buzzworthy breakfasts, or layer up your cakes, pies and grab ‘n go treats. Available in non-dairy, dairy blend, vegan, and sugar-free, you really can please everyone.
Sweet Dough
Dough, sweet dough. Deliver fresh baked breakfast and snacking satisfaction with our cinnamon rolls, scones, and more. Scratch-made taste — without the work and inconsistency.
Business Solutions
Foodservice
In-Store Bakery
Deli Prepared Foods
Industrial Solutions
Recipes
Resources
Rich’s Academy
Innovations
Rich’s Plant-Based Products and Trends
About
Contact Us
Clean Label
Innovation Through The Decades
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